LIVE EXECUTIVE BRIEFING
The One Scorecard Metric That Unlocks Profitable Sales Growth
How CEOs Can Maximize Return on Sales Expense (ROSE)
The Crucial Metric Every CEO Must Know
Gross Profit is the true output of sales. Revenue alone can be misleading. What matters most is how much gross profit your sales team produces compared to the cost of selling.
This executive briefing will show you how to calculate, track, and grow Return on Sales Expense (ROSE) — the one number that reveals whether your sales investment is truly paying off.
Who is this for
CEOs and PRESIDENTS
Who want profitable growth, not just top-line wins.
CROs and VP OF SALES
Ready to prove sales drives gross profit and valuation.
ADVISORS and CONSULTANTS
Helping clients make smarter hiring, onboarding, and coaching decisions.
What You’ll Learn
Why Gross Profit is the True Output of Sales
How to Calculate and Track Return on Sales Expense (ROSE)
How to Grow ROSE with the Right Hires and Coaching
The CEO Payoff: every additional $1M in gross profit can add $5–10M in enterprise value
What You’ll Get
ROSE Quick-Calc Worksheet — a template to measure gross profit vs. sales cost.
Real-World Scenarios — see how improving ROSE multiplies valuation without adding headcount.
Optional 1:1 ROSE Consultation — a follow-up to benchmark your team and map quick wins.
PRESENTER
Darrell Amy
President and Founder, SalesIndex
Darrell Amy is passionate about helping CEOs and sales leaders uncover hidden opportunities in their sales organizations. With over 30 years of experience in B2B sales and leadership, Darrell brings a proven track record of guiding companies to scale revenue and maximize business value.
About Darrell
President & Founder of SalesIndex, the leading sales analytics platform revealing untapped potential inside sales teams
Author of Revenue Growth Engine, a framework for aligning sales and marketing to accelerate growth
Co-host of two top-rated podcasts: Selling From the Heart and Culture From the Heart
International speaker and advisor helping purpose-driven companies unlock growth and impact
Trusted by CEOs, CROs, and business owners to bring data-driven clarity to sales strategy and execution
Register for the webinar and get immediate access to our most requested new resource:
A CEO’s Guide to Maximizing Return on Sales Expense (PDF). Use it to brief your CFO and sales leader before the session.
Save Your Seat
Seats are limited for this live executive briefing. Secure your place today.
This event is brought to you by SalesIndex.ai in partnership with Selling From the Heart
